Why study the Bachelor of Communication

Communication at UQ puts you at the centre of the contemporary information society and economy. You will develop knowledge of communication and communication processes.

Communication straddles many aspects of life and work. In the core courses you will develop understanding and skills in a number of areas: visual, written, multimedia and spoken and interpersonal communication and in researching and exploring communications. You specialise by choosing a major, alongside electives, a second major or a minor. All combine practice and theory and provide a platform for either employment or further study.

Communication is an expanding area of employment and the Bachelor of Communication is a preparation for careers in public relations, advertising, media planning and analysis; film and television; web design and management; business communication; health promotion, and more. Further study can lead to careers in teaching.

Summary

  • Program code
    2236
  • 741001
  • Faculty
  • Duration
  • Commencing
    Semester 1 (27 Feb, 2017)
    Semester 2 (24 Jul, 2017)
  • Program level
    Undergraduate
  • Units
    48
  • Delivery location
    St Lucia
  • AQF
    Level 7

Entry requirements

Prerequisites

Year 12 or equivalent English

Program structure

Courses

The courses offered in the Bachelor of Communication are set out in the course list. Each course is allocated a certain number of units (#). A standard full-time study load is 8 units per semester.

Courses Program Rules

The Program Rules explain what is required to complete the Bachelor of Communication. These requirements include the total number of units you need to complete in order to graduate.

Program Rules

To have your degree conferred, you also need to comply with UQ’s policies and rules.

Dual programs

Dual programs let you study two degrees at the same time. Each dual program has a single set of Program Rules.

The following dual programs are available with the Bachelor of Communication:

Concurrent diplomas

A concurrent diploma is a diploma-level qualification (AQF 5) that you can study alongside your bachelor's program.

All diplomas are made up of 16 units. You can spread these units across the duration of your bachelor's program, or you can complete these units in an accelerated period.

Concurrent diplomas are available in:

Further study options

Graduates of the Bachelor of Communication have the opportunity to progress into the following programs:

Eligibility for honours is based on your GPA. For details refer to the Program Rules for the honours program.

Courses and Programs

Majors

The following is a list of majors available in the Bachelor of Communication.

When you graduate, any majors, dual majors and extended majors you have completed will be listed on your degree certificate.

Digital Media

The Digital Media major offers a sequence of courses dealing with contemporary media practices, institutions and technologies. Students will learn a combination of critical analytic, research, production, management and planning skills related to contemporary media industries. The major is distinctive for its emphasis on a combination of critical perspectives, research and analytic frameworks, and content and platform management. The major prepares students to work in industry roles that require a combination of digital analytics, social engagement and content production skills. The major approaches media as technologies for orchestrating social, cultural and political life. Across the major courses focus on the continuous evolution of media technologies and industries, the interactive and data-driven platforms that now form the basis of everyday media infrastructure, significant domains of cultural production such as news and television, and the role media plays in the formation of identity.

Public Relations

This field provides students with the skills required in the profession and practice of public relations, which assists organisations in establishing and maintaining communication and cooperation with stakeholder groups. Students will learn the theories of public relations and communication, understand the importance of the management of stakeholder relationships and reputation, acquire skills in public opinion analysis, learn to identify and manage organisational issues, and develop a crisis management plan. The program also teaches the skills required to research, plan, and implement a strategic public relations campaign, from objectives, stakeholder identification, and strategies and tactics, to budgeting and evaluation. Students will gain an understanding of how globalisation and new media impacts public relations practices, and learn about the legal and ethical frameworks for the profession.

You should refer to the Program Rules for more information. Full definitions of majors are available in the Policies and Procedures Library.

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UQ Study Guides

Download our UQ guides for more information on programs, events, scholarships, upcoming important dates and much more.

Undergraduate Study Guide 2017

Undergraduate Study Guide 2017

An introduction to studying at UQ as an undergraduate student, including information about our programs, entry requirements, how to apply, living costs, accommodation and much more.

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Entry Options Guide 2017

Entry Options Guide 2017

Find the best pathway to gain entry to the UQ program that's right for you. This guide includes explanations of different application processes and ways to upgrade your skills and qualifications.

Download (PDF, 1.6MB)