Why study the Bachelors of Business Management/Economics

This dual program allows students to combine their specific business management studies with an area of study in the Bachelor of Economics.

Summary

Entry requirements

Prerequisites

Queensland Year 12 (or equivalent) English, Mathematics B.

Program structure

The Bachelors of Business Management/Economics is made up of two course lists:

Each course is allocated a certain number of units (#). A standard full-time study load is 8 units per semester.

The Bachelors of Business Management/Economics has a single set of Program Rules, which explain what is required to complete the dual program. These requirements include the total number of units you need to complete in order to graduate.

If you decide to enrol in a dual program, you can use a Dual Degree Planner to help organise your studies.

To have your degree conferred, you also need to comply with UQ’s policies and rules.

Professional memberships

Graduates may be eligible for membership with the following professional bodies:

  • Australian Computer Society
  • Australian Human Resources Institute
  • Australasian Institute of Banking and Finance
  • Australian Marketing Institute
  • Australian Property Institute
  • Economic Society of Australia
  • Real Estate Institute of Queensland
  • Securities Institute of Australia

Concurrent diplomas

A concurrent diploma is a diploma-level qualification (AQF 5) that you can study alongside your bachelor's program.

All diplomas are made up of 16 units. You can spread these units across the duration of your bachelor's program, or you can complete these units in an accelerated period.

Concurrent diplomas are available in:

Further study options

Graduates of the Bachelors of Business Management/Economics have the opportunity to progress into the following programs:

Eligibility for honours is based on your GPA. For details refer to the Program Rules for the honours program.

Courses and Programs

Majors

The following is a list of majors available in the Bachelors of Business Management/Economics.

When you graduate, any majors, dual majors and extended majors you have completed will be listed on your degree certificate.

Advertising

Advertising and media companies are important entities within the business and marketing fields and provide business and employment opportunities for marketing, advertising and media professionals. The advertising major is intended to provide students with an introduction to the academic foundations of the advertising and media fields, and to develop the business, analytical and creative skills necessary to the pursuit of careers within this industry. Study of the academic foundations of advertising provides insight into the fundamentals of consumer behaviour, knowledge of which is essential for effective advertising management. Skills and experience in the creative design and development of advertising campaigns is essential to effective creative execution. Knowledge of media planning and buying is crucial, because it forms an important part of implementing advertising strategies. The advertising major is intended to provide graduates with knowledge of each of these aspects of the field and to produce graduates with a readiness to pursue careers in this industry.

Business Information Systems

The Business Information Systems major is designed for those who wish to obtain in-depth training in the analysis and management of information in a business environment. The major aims to develop skills relevant to a Business Analyst job profile and thus provides students with business analysis skills, including those related to data analytics and business information security, and facilitates the development of advanced Information Systems skills that enable students to advise on organisational information requirements and related strategy. Through completing the program, students gain skills to understand the business context, elicit organisational requirements, and design, develop and manage systems involving business data. The program thus equips students with a broad knowledge of business and technology issues to develop well-rounded Information Systems professionals.

Business and Industry

This major concentrates on economic decision making in the business sector. It covers issues such as managerial economics, industrial and labour economics, the regulatory environment and benefit/cost analysis techniques. Students develop critical skills and understanding applicable to businesses across all sectors and industries.

Businesses and industries participating in the rapid pace of international economic integration constantly seek to improve their competitiveness and efficiency. Graduates will be equipped to play a central role in any business-oriented enterprise.

Economics and Public Policy

The economics and public policy major is an economics-centred, multidisciplinary major, designed to provide students with an opportunity to understand how government intervention affects the economy in an increasingly globalised world. The major focuses on the economic analytical tools needed to design and evaluate public policies. Core courses in public finance and regulatory economics emphasise the rationale for government intervention and the theoretical framework that underpins the nature of such intervention. Elective courses include advanced microeconomics, macroeconomics, applied econometrics and a range of policy oriented courses. The major also provides students with the necessary multidisciplinary approaches to deal with public policy problems, including elective courses in political sciences.

Human Resources

The major in human resources (HR) focuses on all aspects of people management. Courses cover managing people; employment relations (which provides students with a broad understanding of the nature of Australian and international industrial relations); developing teams; selection and recruitment; organisational change; interpersonal communication; conflict resolution; training and development; managing staff in the multinational enterprise; negotiating employment agreements; and leadership.

Graduates work as professional HR managers in the public and private sectors; in professional practices such as law firms; trade unions; employer associations; state and federal government departments; HR management consultancies; industrial relations; negotiation and advocacy; and occupational health and safety. A major in human resources is advantageous for all employees who work as line managers in all industries.

International Business

This major provides an understanding of the key issues in international business management. Courses examine international trade and investment; international marketing; international human resource management; and the management of operations in firms engaged in international business, finance and strategy. You will focus on the challenges encountered by Australian organisations conducting business in regions such as Asia, the European Union and the Americas.

Graduates work in a wide range of private businesses looking to expand operations or trading networks overseas. Career opportunities also exist in state and federal government agencies; and industry or trade associations.

International Trade and Finance

This major focuses on the economics and financial systems, mechanisms and emerging issues in an increasingly globalised economy. The key factors and impacts associated with this international phenomenon are studied, along with the management and policy responses of governments and business. Students develop an understanding of the complex nature of economics in the international environment and its close relationship with financial management firms.

Marketing

The endeavour of marketing is to direct an organisation's activities towards the needs of its external customers by encouraging exchanges of products, services or ideas so that both customers and organisational goals are satisfied. You will develop an understanding of the key concepts underlying marketing practices, while acquiring the skills necessary to embark on professional marketing careers.

Graduates work in marketing positions in medium to large sized businesses; sales and retailing; marketing consultancies; and market research.

Natural Resources and Environment

With the growing awareness at the international, regional, national and local levels of the ecological and economic importance of our diverse natural resources, effective and efficient use of these assets is a significant social and political issue. This major provides the tools of economic analysis for application to problems associated with the allocation of renewable and non-renewable natural resources, including fish/marine; forests; agricultural and recreational land; river systems; local and global environments; energy and minerals.

Students who complete this specialisation will have gained the analytical abilities to apply to challenges facing business, government and the community at large and the understanding of the key issues and trade-offs we face in a world of increasing competition, globalisation and natural resource depletion.

Quantitative Methods

With a strong mathematical and modelling focus, students are provided with the critical scientific techniques to successfully measure, analyse, project and model a diverse set of economic factors and scenarios. Graduates are equipped to facilitate better management decision-making, by providing economic analysis that is scientifically-based, verifiable and objective.

You can select courses in the areas of econometrics, benefit/cost analysis, advanced mathematical economics, business and economic decision techniques, and experimental economics.

Real Estate and Development

This major examines the professional organisations and institutions involved in the property industry, leading graduates to challenging careers within the industry. You will develop your knowledge of business and land economic principles for application in the real world. Courses explore property law finance and investment; asset management; town planning; and property valuation. Advanced software and computer programs are used to solve business problems relating to land development and management.

Graduates find employment in property investment, development, management and valuation.

Sustainability

The Sustainability major equips students with the skills to manage the financial, social and natural environment aspects of a firm's activities in order to achieve sustainable outcomes. The major covers matters associated with emissions trading, corporate social responsibility, communicating for sustainability, strategic management in response to climate change, entrepreneurship and renewable energy technology development. Courses are highly relevant to those planning a career in corporate strategy, sustainable management, business development, corporate communications and international business.

Sometimes dual programs will have different majors to the ones listed on course lists, or on individual program pages for each of its component degrees.

You should refer to the Program Rules for more information. Full definitions of majors are available in the Policies and Procedures Library.

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