Every media organisation has a business side and a creative side, and understanding how the media works is a big advantage to any business. With degrees in business and journalism, you'll develop your knowledge of the media and your skills in writing and managing content – alongside your studies in business.

  • The Bachelors of Business Management / Journalism combines training in print, digital, radio and television with the in-depth study of business. It's suitable for both aspiring media professionals and business professionals.
  • Benefit from progressive journalism program that keeps pace with the latest industry developments. Courses not only teach knowledge, values and skills, but also provide insight into how the media has changed and what this means for the profession.
  • Choose to study one business major from a diversity of options. Majors are optional – if you prefer, you can mix and match your choice of courses from different areas. For more information, see the Majors tab.
  • Graduate with the skills to confidently lead people and projects. You'll be ready to work across different media platforms and face all the challenges found in fast-paced business environments – whether in the media, or beyond.

Business Management / Journalism graduates are enterprising, innovative, imaginative and creative professionals, who help people make sense of the world.

  • Fast Facts

    One of the top universities for communication

    UQ was ranked 27th in the world for Communication in the 2017 QS World University Rankings. Communication is also one of UQ's research strengths and we employ more than 40 full-time researchers.

  • Fast Facts

    One of the top universities for business

    UQ Business School was the first business school in Australia to be accredited by the pre-eminent ranking bodies AACSB International and EQUIS. UQ was also ranked 39th in the world for management in the 2017 QS World University Rankings by Subject.

  • Teaching staff

    World-leading academics

    UQ Business School is home to some of the most innovative educators in Australia, who are bound to challenge your thinking. Many also work in consultancy for leading companies, agencies and organisations to help them address the challenges they face.

  • Fast Facts

    Stay ahead of the game

    Our business programs are regularly updated to include topical and innovative study areas. Our courses reflect the world right now and address constantly evolving issues in areas like sustainability, climate, entrepreneurship and new technologies

  • Teaching spaces

    State-of-the-art facilities

    Facilities for journalism students include an interactive student learning centre, a media lab with industry-standard Adobe software packages, audio recording and production rooms, and a digital radio studio and control room.

  • Beyond the classroom

    International experience – UQ Abroad

    We strongly encourage our students to spend time abroad with one of our international partner universities to diversify their knowledge and experience. Partner universities include the University of Wisconsin, University College London, and the National University of Singapore.

Majors for this program

There are 8 majors available in the Bachelors of Business Management/Journalism.

View all majors for this program

Career outcomes

Graduates of the Bachelors of Business Management/Journalism are distinguished by their professional readiness, self-reliance, and integrity.

Graduates who focus on business careers typically take leading roles in a large number of companies, agencies and organisations across the private, public and not-for-profit sectors, and work everywhere from small start-ups in a single room to huge organisations with offices all over the world.

The specific roles, industries and sectors graduates work in largely depends on their majors, although there is also flexibility to work in a general management capacity.

Graduates who choose a professional career in media, publishing or journalism typically work as:

  • Journalists
  • Feature writers
  • Magazine editors
  • News editors
  • Directors of content and media production
  • Digital journalists or bloggers
  • Television and radio presenters, producers and writers
  • Media advisors
  • Programming associates and professionals
  • Television and radio researchers
  • Photojournalists

Other graduates choose to further their research ambitions and enrol in an honours year, where they develop their research and analytical skills and make contributions to knowledge.

  • Professional experience

    Research opportunities

    During semester breaks, UQ's Summer and Winter Research Programs provide you with research experience working alongside some of the university’s leading academics and researchers. You just need to find a project relevant to your interests and apply.

  • Campus Life

    Participate in a vibrant culture

    The JACS Student Association provides plenty of opportunities for students to network, socialise and build relationships outside of the classroom. The school also has its own media channels: JAC DigitalJACradio (broadcasting 24/7) and jacTV.

  • Employability

    Be a leader

    Our journalism program has a strong emphasis on professional ethics, to ensure you're not only an effective professional, but also an exemplary one, with the potential to work as a manager or leader in journalism or media-related occupations.

  • Professional experience

    Give back and grow your network

    The Community Engagement Program (CEP) gives you opportunities to work on real-life projects with not-for-profit and community organisations. In small groups, you'll apply your classroom knowledge and experience, and develop your leadership and networking skills.

  • Professional experience

    Link up with industry and the profession

    The Faculty of Business, Economics and Law's award-winning Student Employability Team (SET) helps students develop their careers with a range of professional opportunities. These include internships, mentoring programs, inspirational guest speakers and career planning advice.

  • Why study

    UQ Business School: Business Matters


Entry requirements


Queensland Year 12 (or equivalent) English, Mathematics A or any combination of Mathematics A, B or C.

Program structure

The Bachelors of Business Management/Journalism is made up of two course lists:

Each course is allocated a certain number of units (#). A standard full-time study load is 8 units per semester.

The Bachelors of Business Management/Journalism has a single set of Program Rules, which explain what is required to complete the dual program. These requirements include the total number of units you need to complete in order to graduate.

If you decide to enrol in a dual program, you can use a Dual Degree Planner to help organise your studies.

To have your degree conferred, you also need to comply with UQ’s policies and rules.

Professional memberships

Graduates may be eligible for membership with the following professional bodies:

  • Australian Computer Society
  • Australian Human Resources Institute
  • Australian Marketing Institute
  • Australian Property Institute
  • Economic Society of Australia
  • Real Estate Institute of Queensland

Concurrent diplomas

A concurrent diploma is a diploma-level qualification (AQF 5) that you can study alongside your bachelor's program.

All diplomas are made up of 16 units. You can spread these units across the duration of your bachelor's program, or you can complete these units in an accelerated period.

Concurrent diplomas are available in:

Further study options

Graduates of the Bachelors of Business Management/Journalism have the opportunity to progress into the following programs:

Eligibility for honours is based on your GPA. For details refer to the Program Rules for the honours program.

Courses and Programs


The following is a list of majors available in the Bachelors of Business Management/Journalism.

When you graduate, any majors, dual majors and extended majors you have completed will be listed on your degree certificate.


Advertising opens up opportunities for business professionals with a creative side. As a student in this major, you'll study the foundations of both advertising and the media while developing the business, analytical and creative skills necessary to thrive in a highly competitive industry. You'll learn about consumer behaviour, media planning and buying, and gain experience in the creative design and development of campaigns.

Career outcomes

The Advertising major prepares graduates for careers in the media, at advertising agencies, as media buyers, and in marketing departments in the public and private sectors.

Business Economics

Business Economics is ideal for anyone who wants to work in corporate strategy, production management, financial planning, capital budgeting, economics or business analysis. It's also useful in marketing, purchasing, and human resource management. The major covers growth strategies, macroeconomic modelling, forecasting, scenario planning, demand analysis, pricing policies, competitive strategies, capital budgeting, investment and cost-benefit analysis.

Career outcomes

The Business Economics major offers opportunities for careers in public and private sector companies, banking, financial services and consultancy firms.

Business Information Systems

This major teaches students about business and technology issues, so they can become well-rounded information systems professionals. You'll develop skills in areas like data analytics, design, business information security, and advanced information systems in order to provide advice to your future employer about information requirements and strategy.

Career outcomes

Graduates of the Business Information Systems typically work in web design and development, online marketing and advertising, online retail/services, and public sector departments and agencies.

Human Resources

The Human Resources major develops your skills in people management, selection and recruitment, employment relations, training and development, employment agreements, and leadership. As a student in this major, you'll learn about Australian and international industrial relations, organisational change, interpersonal communication, conflict resolution and negotiating employment agreements.

Career outcomes

Graduates of the Human Resources major enjoy careers as HR managers in the public and private sectors, professional practices, trade unions, employer associations, government departments, management consultancies, industrial relations, negotiation and advocacy, and occupational health and safety.

International Business

Many businesses today compete internationally and have to build relationships with customers, adapt their products to diverse markets, and manage the logistical and supply channels of different countries. As a student in the International Business major you'll learn how cultural, regulatory and operational conditions affect strategising in global markets. You'll also gain an understanding of the key issues in international trade and investment, international marketing, international human resource management and operations in companies engaged in international business, finance and strategy.

Career outcomes

The International Business major prepares graduates to work for a wide range of private businesses looking to expand their operations or trading networks overseas. Other careers include working for state and federal government agencies or trade associations.


Marketing is critical to the success of any business. As a student in the Marketing major, you'll develop an understanding of key concepts such as applied market research, marketing strategy, relationship building, product and service management, and communication.

Career outcomes

Graduates typically work in marketing departments across the private and public sectors, including tourism, arts and entertainment, sales and retail, consultancies, market research, and not-for-profit agencies.

Real Estate and Development

The property industry offers diverse and attractive career opportunities. As a student in the Real Estate and Development major, you'll develop your knowledge of relevant business and economic principles, and related areas like property law, finance and investment, asset management, town planning and property valuation. You'll also learn about the professional organisations and major institutions in the property industry, and how to use technologies to solve land development and management problems.

Career outcomes

The Real Estate and Development major equips you for a career in areas including property investment, urban development, management and valuation.


Developing socially responsible and sustainable business operations is an ever-important consideration in today's corporate agenda. The Sustainability major develops your knowledge and skills to manage the financial, social, and environmental aspects of a company's activities to achieve sustainable outcomes. It covers emissions trading, corporate social responsibility, communicating for sustainability, strategic management and climate change, and renewable energy.

Career outcomes

Graduates of the Sustainability major typically work in corporate strategy, sustainable management, corporate communications and international business.

Sometimes dual programs will have different majors to the ones listed on course lists, or on individual program pages for each of its component degrees.

You should refer to the Program Rules for more information. Full definitions of majors are available in the Policies and Procedures Library.

How can we help?

Here's everything you need to get in touch with us.

Ask a question

Send us your question and we'll get back to you

Live chat

Book a call back

Leave your number and we'll call at a time that suits you

UQ Study Guides

Download our UQ guides for more information on programs, events, scholarships, upcoming important dates and much more.

Undergraduate Study Guide 2017

Undergraduate Study Guide 2017

An introduction to studying at UQ as an undergraduate student, including information about our programs, entry requirements, how to apply, living costs, accommodation and much more.

Download (PDF, 11.1MB)
Entry Options Guide 2017

Entry Options Guide 2017

Find the best pathway to gain entry to the UQ program that's right for you. This guide includes explanations of different application processes and ways to upgrade your skills and qualifications.

Download (PDF, 1.6MB)