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The analytics revolution has fundamentally changed business. The Business Analytics major will provide you with the knowledge and skills needed to participate in and indeed, lead the revolution.

You’ll see how analytics is applied to all areas of business from improving business decision making and organisational processes to strategy making.

The courses in this major cover the powerful tools used by business analysts and data scientists, including data visualisation, predictive and prescriptive analytics, and machine learning and deep learning. You'll also look at case studies from across the applied business disciplines, including accounting, finance, human resource management, and marketing.

Learning how to solve real problems, the project-based capstone within the Business Analytics major uses live case studies from participating businesses. Working closely with academic support and industry decision makers, you’ll work on a project and write and present your project findings to an audience including industry representatives.

Highlights

Career possibilities

Our programs prepare you for your first job and beyond. Here are some of the careers you could be on your way to:

  • Data and insights analyst
  • Marketing data analytics manager
  • Forensic data analyst
  • Business intelligence lead
  • Portfolio analyst
  • Data visualisation analyst
  • Analytics and reporting officer
  • Business intelligence consultant

How you'll learn

Your learning experiences are designed to best suit the learning outcomes of the courses you choose.

  • Lectures
  • Tutorials
  • Work placements
  • Seminars

What you'll study

At UQ, subjects are called 'courses'. Here's a sample of the courses you could study:

  • R for Business Analytics
  • Predictive Analytics in R
  • Machine Learning in R
  • Data Visualisation in R

See all courses

Read program rules (PDF)

In Semester 1, 2021, we'll be teaching courses on campus and online. Delivery modes vary for each course and may change in future semesters.

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