This major will develop you into a dynamic marketing professional.
You'll study marketing strategy and customer behaviour, including how personality, lifestyle and culture affect purchasing decisions.
The courses in this major will teach you how to create value through brand management, service and relationship management, and digital and market research strategy. You’ll also gain insight into how advertising management operates in the context of artificial intelligence, ethics and micro-targeting.
The integrated major capstone course will help you gain a deeper understanding of strategic marketing ambitions of organisations, and how customers are central to enterprise success and revenue generation.
This major will prepare you to work in a huge range of marketing teams in industries including tourism, arts and entertainment, sales and retail, and not-for-profit agencies.