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This major covers everything you need to know about marketing.

You'll study marketing strategy and customer behaviour, including how personality, lifestyle and culture affect purchasing decisions.

Also, you'll get to study your choice of topics from market research, brand management, sales and accounts, and product management.

A semester-long industry placement (100 hours) will give you insight into the operations of a large business and the realities of organisational settings. This major will prepare you to work in a huge range of marketing teams in industries including tourism, arts and entertainment, sales and retail, and not-for-profit agencies.

Highlights

2 in Australia for business and economics

Times Higher Education World University Rankings 2020

55 in the world for business and economics

Times Higher Education World University Rankings 2020

Career possibilities

Our programs prepare you for your first job and beyond. Here are some of the careers you could be on your way to:

  • Marketing coordinator
  • Search engine marketing specialist
  • Junior brand manager
  • Campaign manager
  • Marketing automation specialist
  • Market research analyst
  • Digital marketing specialist
  • Social media coordinator

How you'll learn

Your learning experiences are designed to best suit the learning outcomes of the courses you choose.

  • Lectures
  • Tutorials
  • Work placements
  • Seminars

What you'll study

At UQ, subjects are called 'courses'. Here's a sample of the courses you could study:

  • Consumer Behaviour
  • Brand Management and Strategy
  • Marketing Analysis
  • Marketing Strategy

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