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Public Relations

Bachelor of Communication

Gain an understanding of the theories of public relations and communication, as well as the importance of organisational reputation.

You'll acquire skills in media management, learn to identify and manage organisational issues and crises, and develop industry materials and strategic campaigns for real client organisations.

Graduates will gain a critical understanding of the role played by public relations locally and globally, examined within ethical, socially responsible and legal frameworks. Work will typically be found in PR, government, corporate, the media and NGO sectors.


Career possibilities

Our programs prepare you for your first job and beyond. Here are some of the careers you could be on your way to:

  • Public relations professional
  • Public relations and social media manager
  • Public relations consultant
  • Public relations specialist
  • Political staffer
  • Marketing professional
  • Public relations coordinator

How you'll learn

Your learning experiences are designed to best suit the learning outcomes of the courses you choose.

  • Lectures
  • Tutorials
  • Work placements
  • Overseas study
  • Studios
  • Workshops

What you'll study

At UQ, subjects are called 'courses'. Here's a sample of the courses you could study:

  • Understanding the news
  • Intercultural communication
  • Pubic Relations Writing
  • Communication for Social Change

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