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Bachelors of Business Management / Communication

Overview

Prepare yourself for a career as a business leader in the contemporary information society and economy.

This dual program provides you with a comprehensive basis for a career as a business leader and equips you with the skills and self-confidence to effectively manage a wide range of competitive business environments.

During your studies, you'll hear from industry guest lecturers, examine real-life case studies and undertake projects, placements and internships with leading businesses. With courses developed in close collaboration with UQ industry partners, you'll study topics including accounting, economics, law, marketing, business information systems and strategy.

Your grounding in business fundamentals will be complemented by studies in communication, which will prepare you for exciting roles at the centre of contemporary information society and economy. You'll develop skills in a number of areas: visual, written, multimedia, spoken and interpersonal communication and through researching and exploring communications.

This program opens up a wide range of career opportunities in the public, private and not-for-profit sectors. Many of our alumni work in leadership positions across a huge range of industries.

Location
St Lucia
Duration
4 Years (or part time equivalent)
Start Semester
Semester 1 (22 Feb, 2021), Semester 2 (26 Jul, 2021)
QTAC Code
711511
Program Code
2404
AQF
Level 7
Location
St Lucia
Fees
A$40256 (indicative per year)
Duration
4 Years
Start Semester
Semester 1 (22 Feb, 2021), Semester 2 (26 Jul, 2021)
QTAC Code
711511
Program Code
2404
CRICOS Code
089657A
AQF
Level 7

Program highlights

Program highlights

  • Place yourself at the centre of the contemporary information society and economy with advanced communications and business management skills.
  • Join one of the world's top business schools and learn from award-winning research and industry experts.
  • Get industry experience through initiatives including executive shadowing and individual placements.

1 in Queensland for business and management studies

QS World University Rankings 2020

55 in the world for business and economics

Times Higher Education World University Rankings 2020

Majors

Tailor your studies to suit your goals. This program offers these options:

  • Advertising
  • Business Economics
  • Business Information Systems
  • Digital Media

How you'll learn

Your learning experiences are designed to best suit the learning outcomes of the courses you choose.

  • Lectures
  • Tutorials
  • Seminars

What you'll study

Career possibilities

Our programs prepare you for your first job and beyond. Depending on which major you choose, here are some of the careers you could be on your way to:

  • Communications manager
  • Public relations account manager
  • Social media strategist
  • Marketing officer
  • Business development specialist
  • Human resources officer
  • Copywriter
  • Advertising specialist
  • International business executive
  • Business analyst

Graduate salary

Communications (undergraduate)

$49K–$55K

compared.edu.au

Graduate salary

Business and management (undergraduate)

$55K–$57K

compared.edu.au

Professional memberships

When you graduate, you may be eligible for memberships with the following professional organisations. Contact the organisation to find out how to become a member.

  • Australian Computer Society
  • Australian Human Resources Institute
  • Australian Marketing Institute
  • Australian Property Institute
  • Economic Society of Australia
  • Real Estate Institute of Queensland

Entry requirements

Prerequisites

Queensland Year 12 (or equivalent) General English subject (Units 3 & 4, C); and one of General Mathematics, Mathematical Methods or Specialist Mathematics (Units 3 & 4, C).

Prerequisites

Queensland Year 12 (or equivalent) General English subject (Units 3 & 4, C); and one of General Mathematics, Mathematical Methods or Specialist Mathematics (Units 3 & 4, C).

Entry score threshold

OPRankIB
98230

These are the lowest adjusted scores we made an offer to in Semester 1, 2020. Entry scores are based on the most recent Semester 1 intake and are updated in April each year. Meeting the threshold doesn't guarantee admission.

ATAR scores: See QTAC's OP to ATAR conversions (PDF) for a rough guide to equivalent ATARs.

English language requirements

IELTS overall 6.5; reading 6; writing 6; speaking 6; listening 6. For other English Language Proficiency Tests and Scores approved for UQ

TOEFL IBT - Overall 87, listening 19, reading 19, writing 21 and speaking 19.

TOEFL PB - Overall 570, listening 54, reading 54, writing 59/5.

Pearsons - Overall Score of 64 and 60 in all sub bands.

BE - A minimum overall grade of 4 plus a minimum grade of C in all macro skills.

CES - Overall 176 and 169 in all sub bands.

OET is not accepted.

 

There are other ways to meet the English language requirements. For some programs, additional conditions apply.

Learn how to meet the English language requirements

Need help meeting the entry requirements?

We can help you meet the minimum entry score, subject prerequisites or English language requirements for your preferred program.

If you haven't studied the prerequisites or need to improve your entry score, we can help.

Learn about pathway options

Entry score range

This table shows the range of entry scores for recent secondary students offered a place in the B BusMan/BCommunication for Semester 1, 2020

Without adjustmentsWith adjustments
Highest2 / 971 / 99
Median7 / 887 / 88
Lowest9 / 829 / 82

Who you'll study with

Here's a snapshot of our student intake for this program in Semester 1, 2020:

Applicant backgroundNumber of studentsPercentage of all students

(A) Higher education study

519.23%

(B) Vocational Education and Training (VET) study

<5<5

(C) Work and life experience

<5<5
(D) Recent secondary education
  • Admitted solely on the basis of OP
1350%
  • Admitted where OP and additional criteria were considered
00%
  • Admitted on the basis of other criteria only and OP was not a factor
519.23%

International students

<5<5

Total

26100%

"<5" — The number of students is less than 5.
N/A — Students not accepted in this category.
N/P — Not published. The number is hidden to protect the privacy of students in other cells.

Student visas

International students who are accepted into full-time study in the Bachelors of Business Management/Communication are eligible to apply for an Australian student visa (subclass 500).

There are a number of requirements you must satisfy before a visa is granted, including the genuine temporary entrant (GTE) requirement.

Learn more about student visas

Majors

Majors

Tailor your studies to suit your goals. This program offers these options:

Advertising

Advertising opens up opportunities for business professionals with a creative side.

As a student in this major, you'll study both advertising and media while developing the business, analytical and creative skills needed to work in a highly competitive industry.

You'll learn about consumer behaviour, media planning and buying, and gain experience in the creative design and development of campaigns.

This major will prepare you for a career in media, at advertising agencies, as media buyers, and in marketing departments across a huge range of industries.

View

Business Economics

Business Economics is for anyone who wants to work in strategy, financial planning, economics or business analysis.

It also develops useful skills for marketing, purchasing and human resource management.

You'll learn about growth strategies, modelling, forecasting, scenario planning, demand analysis, pricing policies, competitive strategies, capital budgeting, investment and cost-benefit analysis.

This major will prepare you for a career in banking, financial services, consultancy or public sector organisations.

View

Business Information Systems

Learn about the relationship between business and technology, with a focus on the role played by information systems in large organisations.

You'll develop skills in areas like data analytics, business analysis, information security and process improvement. By the end of your studies, you'll be ready to provide advice about how technologies and systems can be used to improve business operations.

This major will prepare you for a career in a huge range of industries. Typical roles include business analyst, technology consultant or data analyst.

View

Digital Media

This major focuses on contemporary media practices, institutions and technologies through a combination of critical analysis, research, production, management and planning skills related to contemporary media industries.

You'll develop digital media skills and insights through a combination of critical perspectives, research and analytic frameworks, and content and platform management.

You'll be prepared to work in industry roles that require a combination of digital analytics, social engagement and content production skills. Through your studies, you'll develop a deep understanding of how media technologies are evolving and their impacts on social, cultural and political life.

View

Human Resources

This major focuses on all aspects of people management.

You'll study topics including employment relations and workplace conflict, selection and recruitment, organisational change, and leadership.

You'll learn about Australian and international industrial relations and develop skills in communication and contract negotiation.

This major will prepare you for a career as an HR manager or consultant in a huge range of industries.

View

International Business

This major will prepare you to work in any business with global operations, or any business that wants to expand.

You'll learn how local conditions can affect global business operations. Plus you'll study key issues including international trade and investment, international marketing, and how firms operate when they engage in international business, finance and strategy.

A semester-long industry placement (100 hours) will give you insight into the operations of a large business and the realities of organisational settings. This major will prepare you for a career in a huge range of businesses, government agencies or trade associations.

View

Marketing

This major covers everything you need to know about marketing.

You'll study marketing strategy and customer behaviour, including how personality, lifestyle and culture affect purchasing decisions.

Also, you'll get to study your choice of topics from market research, brand management, sales and accounts, and product management.

A semester-long industry placement (100 hours) will give you insight into the operations of a large business and the realities of organisational settings. This major will prepare you to work in a huge range of marketing teams in industries including tourism, arts and entertainment, sales and retail, and not-for-profit agencies.

View

Public Relations

This field provides students with the skills required in the profession and practice of public relations and managing stakeholder groups.

You'll learn the theories of public relations and communication, understand the importance of the management of stakeholder relationships and reputation, acquire skills in public opinion analysis, learn to identify and manage organisational issues, and develop a crisis management plan.

You'll develop skills required to research, plan, and implement a strategic public relations campaign and develop a deep understanding of how global and technological influences are changing public relations contemporary practice.

View

Majors

Tailor your studies to suit your goals. This program offers these options:

Advertising

Advertising opens up opportunities for business professionals with a creative side.

As a student in this major, you'll study both advertising and media while developing the business, analytical and creative skills needed to work in a highly competitive industry.

You'll learn about consumer behaviour, media planning and buying, and gain experience in the creative design and development of campaigns.

This major will prepare you for a career in media, at advertising agencies, as media buyers, and in marketing departments across a huge range of industries.

View

Business Economics

Business Economics is for anyone who wants to work in strategy, financial planning, economics or business analysis.

It also develops useful skills for marketing, purchasing and human resource management.

You'll learn about growth strategies, modelling, forecasting, scenario planning, demand analysis, pricing policies, competitive strategies, capital budgeting, investment and cost-benefit analysis.

This major will prepare you for a career in banking, financial services, consultancy or public sector organisations.

View

Business Information Systems

Learn about the relationship between business and technology, with a focus on the role played by information systems in large organisations.

You'll develop skills in areas like data analytics, business analysis, information security and process improvement. By the end of your studies, you'll be ready to provide advice about how technologies and systems can be used to improve business operations.

This major will prepare you for a career in a huge range of industries. Typical roles include business analyst, technology consultant or data analyst.

View

Digital Media

This major focuses on contemporary media practices, institutions and technologies through a combination of critical analysis, research, production, management and planning skills related to contemporary media industries.

You'll develop digital media skills and insights through a combination of critical perspectives, research and analytic frameworks, and content and platform management.

You'll be prepared to work in industry roles that require a combination of digital analytics, social engagement and content production skills. Through your studies, you'll develop a deep understanding of how media technologies are evolving and their impacts on social, cultural and political life.

View

Human Resources

This major focuses on all aspects of people management.

You'll study topics including employment relations and workplace conflict, selection and recruitment, organisational change, and leadership.

You'll learn about Australian and international industrial relations and develop skills in communication and contract negotiation.

This major will prepare you for a career as an HR manager or consultant in a huge range of industries.

View

International Business

This major will prepare you to work in any business with global operations, or any business that wants to expand.

You'll learn how local conditions can affect global business operations. Plus you'll study key issues including international trade and investment, international marketing, and how firms operate when they engage in international business, finance and strategy.

A semester-long industry placement (100 hours) will give you insight into the operations of a large business and the realities of organisational settings. This major will prepare you for a career in a huge range of businesses, government agencies or trade associations.

View

Marketing

This major covers everything you need to know about marketing.

You'll study marketing strategy and customer behaviour, including how personality, lifestyle and culture affect purchasing decisions.

Also, you'll get to study your choice of topics from market research, brand management, sales and accounts, and product management.

A semester-long industry placement (100 hours) will give you insight into the operations of a large business and the realities of organisational settings. This major will prepare you to work in a huge range of marketing teams in industries including tourism, arts and entertainment, sales and retail, and not-for-profit agencies.

View

Public Relations

This field provides students with the skills required in the profession and practice of public relations and managing stakeholder groups.

You'll learn the theories of public relations and communication, understand the importance of the management of stakeholder relationships and reputation, acquire skills in public opinion analysis, learn to identify and manage organisational issues, and develop a crisis management plan.

You'll develop skills required to research, plan, and implement a strategic public relations campaign and develop a deep understanding of how global and technological influences are changing public relations contemporary practice.

View

Fees and Scholarships

Government assistance

Financial aid

As an international student, you might be eligible for financial aid – either from your home country, or from the Australian Government.

Learn more about financial aid

Indicative annual fee

AUD $40,256

Indicative annual fee 2021

This indicative annual fee is the cost of enrolling in the Bachelors of Business Management/Communication for the 2021 academic year. It is calculated based on a standard full-time study load (16 units per academic year).

If you enrol in a larger or smaller study load, your fees will be calculated on a proportionate basis. All fees are reviewed annually.

Learn more about undergraduate fees

HECS-HELP

Domestic places in the Bachelors of Business Management/Communication are Commonwealth Supported. This means the cost of your education is shared between you and the Australian Government.

Instead of tuition fees, Commonwealth Supported students pay what are called student contribution amounts.

HECS-HELP is an Australian Government loan scheme to assist eligible students with the cost of their student contribution amounts.

Learn more about HECS-HELP

Centrelink support

Indicative annual fee

AUD $8,938

Indicative annual fee 2020 Commonwealth supported place

Fee information for 2021 is not yet available. Fee information displayed is for 2020.

This indicative annual fee is the approximate cost of enrolling in a Commonwealth supported place (CSP) in the Bachelors of Business Management/Communication for one academic year. It is calculated based on a standard full-time study load (16 units over two semesters).

Actual fees will vary according to your choice of courses and their unit value. The Australian Government indexes fees each year.

Learn more about undergraduate fees

Scholarships

Scholarships

How to apply

Applying online

How you apply depends on what type of applicant you are.

Your senior schooling is from Australia or New Zealand

Submit your application to the Queensland Tertiary Admissions Centre if you are an international student who is currently:

  • completing Australian Year 12 (either in Australia or offshore) or
  • studying the International Baccalaureate in Australia.

The QTAC code for the Bachelors of Business Management/Communication is 711511.

Find out more about applying for undergraduate study

Apply now to QTAC

All other international applicants

Submit your application to UQ. If you prefer, you can use an approved UQ agent in your country.

The program code for the Bachelors of Business Management/Communication is 2404.

Find out more about applying for undergraduate study

Apply now to UQ

Important dates

If you’re studying Year 12 in Australiago to the QTAC website to check the closing date for this program. 

If you’re applying to UQ, the closing date for this program is: 

  • To commence study in semester 2 - May 31 of the year of commencement.
  • To commence study in semester 1 - November 30 of the previous year.

To learn more about UQ dates, including semester start dates, view the Academic Calendar

Important dates

Admissions schemes

Applying to university can be both exciting and daunting, which is why we’ve tried to make the process as simple as we can.

We have several schemes in place to improve your chances of getting a place at UQ.

Learn more about admission schemes

Pathway options

A rank or score doesn’t determine your potential.

If you're not offered a place in your first-choice program – or if you don't meet the entry requirements – you still have a number of options.

Learn more about pathway options

Aboriginal and Torres Strait Islander applicants

For support with applying - or if you have any questions about Uni - get in touch with our Aboriginal and Torres Strait Islander Studies Unit.

Contact the ATSIS Unit

Keep up to date

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