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Advertising opens up opportunities for business professionals with a creative side.

As a student in this major, you'll study both advertising and media while developing the business, analytical and creative skills needed to work in a highly competitive industry. You'll learn about consumer behaviour, media planning and buying, and gain experience in the creative design and development of campaigns.

This major will prepare you for a career in media, at advertising agencies, as media buyers, and in marketing departments across a huge range of industries.

Highlights

1 in Queensland for business and management studies

QS World University Rankings 2020

55 in the world for business and economics

Times Higher Education World University Rankings 2020

Career possibilities

Our programs prepare you for your first job and beyond. Here are some of the careers you could be on your way to:

  • Advertising specialist
  • Advertising manager
  • Marketing manager
  • Copywriter
  • Media buyer
  • Account manager
  • Sales manager
  • Advertising strategist

What you'll study

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