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Major

Public Relations

Bachelors of Communication/Arts

Gain an understanding of the theories of public relations and communication, as well as the importance of organisational reputation.

You'll acquire skills in media management, learn to identify and manage organisational issues and crises, and develop industry materials and strategic campaigns for real client organisations.

Graduates will gain a critical understanding of the role played by public relations locally and globally, examined within ethical, socially responsible and legal frameworks. Work will typically be found in PR, government, corporate, the media and NGO sectors.

Highlights

85 in the world for arts and humanities

QS World University Rankings 2020

1 in Queensland for arts and humanities

QS World University Rankings 2020

Career possibilities

Our programs prepare you for your first job and beyond. Here are some of the careers you could be on your way to:

  • Public relations professional
  • Broadcast writer
  • Broadcast producer
  • Political staffer
  • Marketing director

Graduate salary

Humanities, culture and social sciences (undergraduate)

$56K–$60K

compared.edu.au

Graduate salary

Communications (undergraduate)

$49K–$55K

compared.edu.au

What you'll study

At UQ, subjects are called 'courses'. Here's a sample of the courses you could study:

  • Understanding the news
  • Intercultural communication
  • Public Relations Writing
  • Communication for Social Change

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