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Bookcase of vintage books

Field of Study

Strategic Communication

Graduate Certificate in Communication

This field provides the skills of professionally analysing communication situations and designing solutions to communication problems.

You'll also learn the skills required to plan and implement a professional public relations campaign (including goal-setting, budgeting and evaluation), the skills of audience and public opinion analysis, a range of communication theories, and an understanding of how globalisation and the emerging information economy impacts public relations practices.

Highlights

85 in the world for arts and humanities

QS World University Rankings 2020

1 in Queensland for arts and humanities

QS World University Rankings 2020

Career possibilities

Postgraduate study can take you anywhere. Here are some of the careers you could be on your way to:

  • Public relations and social media manager
  • Social media manager
  • Marketing strategist
  • Political campaign manager
  • Strategic marketing analyst
  • Change and communications specialist

How you'll learn

Your learning experiences are designed to best suit the learning outcomes of the courses you choose.

  • Lectures
  • Overseas study
  • Seminars
  • Workshops

What you'll study

At UQ, subjects are called 'courses'. Here's a sample of the courses you could study:

  • Communication Theory
  • PR and Professional Practice: Foundations
  • Communication Practice and Campaigns
  • Digital Media Theory and Practice