Demand for business and marketing professionals with advertising expertise is rapidly growing.
The advertising industry has changed significantly over the past two decades — in industry structure, media channels, technology and consumer empowerment.
Media dominates the industry, rather than creative companies. Professionals require skills in strategic media buying and planning, marketing and advertising program evaluation, and in emerging areas of specialisation such as social media management.
This field allows professionals to develop the skills and strategic perspective needed to be successful in this global industry. It is accredited by the Australian Marketing Institute.