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Field of Study

Advertising

Master of Business

Demand for business and marketing professionals with advertising expertise is rapidly growing.

The advertising industry has changed significantly over the past two decades, specifically in industry structure, media channels, technology and consumer empowerment. Media, rather than creative companies, currently dominate the industry. They require professionals with skills in strategic media buying and planning, marketing and advertising program evaluation, and in emerging areas of specialisation such as social media management. This field allows professionals to acquire the strategic perspective needed to be successful in this global industry. This field is accredited by the Australian Marketing Institute.

Highlights

1 in Queensland for business and management studies

QS World University Rankings 2020

55 in the world for business and economics

Times Higher Education World University Rankings 2020

Career possibilities

Postgraduate study can take you anywhere. Here are some of the careers you could be on your way to:

  • Creative director
  • Art director
  • Digital marketing manager
  • Campaign manager
  • Media planner
  • Brand manager

What you'll study

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