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Book case of vintage books

Major

Public Relations

Bachelor of Communication

Be well-prepared for both the technical and advisory roles that are central to professional public relations practice.

You'll acquire skills in media management, learn to identify and manage organisational issues and crises, and develop industry materials and strategic campaigns for real client organisations.

Graduates will gain a critical understanding of the role played by public relations locally and globally, examined within ethical, socially responsible and legal frameworks. Work will typically be found in PR, government, corporate, the media and NGO sectors.

Highlights

96 in the world for arts and humanities

QS World University Rankings 2021

1 in Queensland for arts and humanities

QS World University Rankings 2021

Career possibilities

Our programs prepare you for your first job and beyond. Here are some of the careers you could be on your way to:

  • Public relations professional
  • Public relations and social media manager
  • Public relations consultant
  • Public relations specialist
  • Political staffer
  • Marketing professional
  • Public relations coordinator
  • Public relations specialist

How you'll learn

In 2022, we'll be teaching on campus, with online options (for most programs and plans) for students who can't attend in person. See the list of programs and plans you can't commence online.

Course delivery modes may change in future semesters.

Your learning experiences are designed to best suit the learning outcomes of the courses you choose.

  • Lectures
  • Tutorials
  • Work placements
  • Overseas study
  • Studios
  • Workshops

What you'll study

At UQ, subjects are called 'courses'. Here's a sample of the courses you could study:

  • Public Relations Writing
  • Media Strategies
  • Public Interest Communication
  • Public Relations Project

Keep up to date

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