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Be well-prepared for both the technical and advisory roles that are central to professional public relations practice.

You'll acquire skills in media management, learn to identify and manage organisational issues and crises, and develop industry materials and strategic campaigns for real client organisations.

Graduates will gain a critical understanding of the role played by public relations locally and globally, examined within ethical, socially responsible and legal frameworks. Work will typically be found in PR, government, corporate, the media and NGO sectors.

Highlights

85 in the world for arts and humanities

QS World University Rankings 2020

1 in Queensland for arts and humanities

QS World University Rankings 2021

Career possibilities

Our programs prepare you for your first job and beyond. Here are some of the careers you could be on your way to:

  • Public relations professional
  • Broadcast writer
  • Broadcast producer
  • Political staffer
  • Marketing director
  • Public relations consultant
  • Public relations and social media manager
  • Public relations specialist
  • Public relations officer
  • Publicist

How you'll learn

Your learning experiences are designed to best suit the learning outcomes of the courses you choose.

  • Lectures
  • Tutorials
  • Work placements
  • Overseas study
  • Research experience
  • Studios
  • Workshops

What you'll study

At UQ, subjects are called 'courses'. Here's a sample of the courses you could study:

  • Public Relations Writing
  • Media Strategies
  • Public Interest Communication
  • Public Relations Project

See all courses

Read program rules (PDF)

In Semester 2, 2021, we'll be teaching on campus, with online options for students who can't attend in person. Course delivery modes may change in future semesters.

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Sign up to get information about applying and studying at UQ.