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Field of Study

Strategic Communication

Master of Communication

Learn the skills to professionally analyse communication situations and design solutions to communication problems.

You'll also learn the skills required to plan and implement a professional public relations campaign (including goal-setting, budgeting and evaluation), the skills of audience and public opinion analysis, a range of communication theories, and an understanding of how globalisation and the emerging information economy impacts public relations practices.


1 in Queensland for arts and humanities

QS World University Rankings 2022

Career possibilities

Postgraduate study can take you anywhere. Here are some of the careers you could be on your way to:

  • Public relations and social media manager
  • Social media manager
  • Public relations specialist
  • Strategic marketing analyst
  • Strategic planner
  • Marketing strategist
  • Political campaign manager

How you'll learn

In 2022, we'll be teaching on campus, with online options (for most programs and plans) for students who can't attend in person. See the list of programs and plans you can't commence online.

Course delivery modes may change in future semesters.

Your learning experiences are designed to best suit the learning outcomes of the courses you choose.

  • Seminars
  • Workshops

What you'll study

At UQ, subjects are called 'courses'. Here's a sample of the courses you could study:

  • Communication Practice and Campaigns
  • Issues and Crisis Management
  • Digital Media Theory and Practice
  • Ethics and Law for Communicators

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